🐤 Koo: what went wrong?
2020 – 2024 · Bengaluru
A made-in-India microblogging app, often called India's answer to Twitter, with posts in many Indian languages.
~60Musers claimed (2022)
$275M+valuation (2022)
4 yearsfrom launch to shutdown
⏳ The moment: It's 2023. You had a huge burst of sign-ups during a wave of national buzz, but most users don't post every day. Servers and moderation are expensive, ads earn little, and investors have gone quiet in the funding winter. What do you do?
What would you do?
What actually happened
As funding dried up, Koo cut costs and spent months looking for a partner or buyer. When those talks failed, its founders announced on 3 July 2024 that the app would shut down, citing the tough funding climate, failed partnerships and the high cost of running the technology.
💡 Sign-ups are not users. A free product needs a way to pay for itself before the funding stops.