🦉 TinyOwl: what went wrong?
2014 – 2016 · Mumbai
A food-ordering app started by IIT Bombay alumni, connecting hungry users to nearby restaurants.
~₹100 crSeries B (2015)
6cities
50cities planned
⏳ The moment: It's 2015. You've just raised a big round and announced plans for 50 cities. But food ordering margins are thin and each order earns very little. Money is going out fast. What do you do?
What would you do?
What actually happened
TinyOwl went through several rounds of layoffs in 2015. One layoff at its Pune office turned into a tense standoff with employees that made national headlines. It never reached its 50-city goal, and in 2016 it merged with a logistics startup.
💡 Big expansion plans mean nothing when every order earns too little. And how you treat your people becomes your brand.